What happens when monetization models can’t keep up with user behavior? That’s the question Cosmin Ene, Supertab’s founder and CEO, tackles on the latest episode of The Digital Executive.

Cosmin breaks down why traditional revenue models are falling short - and how Supertab is filling the gap with a model that lets users access content and services on their terms. No subscriptions. No friction. Just simple, pay-as-you-go access.

He also shares what our partnership with Google unlocks: seamless monetization baked directly into the ecosystem, enabling publishers and platforms to earn without slowing users down.

Looking ahead, the conversation shifts toward what’s next: autonomous AI agents that transact, negotiate, and create value autonomously. Supertab is already building for that future.

Give it a listen if you’re rethinking monetization - or just want a preview of where digital commerce is heading.