TechCrunch: As AI Reduces Search Traffic, Google Launches Offerwall to Boost Publisher Revenue

TechCrunch reports on Google’s launch of Offerwall as a response to the steep drop in publisher traffic caused by AI-powered search tools. The article outlines how Offerwall enables publishers to offer access to content through options like watching ads, taking surveys, or making micropayments.

Supertab is highlighted as a key partner powering Google’s time-based access options—like 24-hour or weekly passes—inside the Offerwall. By embedding Supertab directly into Google Ad Manager, publishers can roll out flexible pay-per-use models with minimal effort, expanding monetization without locking users into subscriptions or cluttering the experience with ads.

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January 1, 2025

Beating Low Subscription Conversion Rates and Capturing the Whole Market with Supertab

Content creators and publishers are in trouble. Subscriptions are plateauing and advertising isn’t making enough money. At the same time new AI-based tools like OpenAI’s ChatGP and Google AI both enrich and at the same time challenge traditional news content.

April 9, 2025

Supertab Connect Partners with Google Cloud to Enable AI Agents

With Supertab Connect, AI can now buy, sell, and trade services autonomously, unlocking new monetization opportunities.

February 1, 2025

Coping With the Operational & Monetization Challenges of Generative AI

Generative AI has high operational costs; traditional ads and subscriptions don’t work well. Only 1–2% of users subscribe; the other 98% avoid ongoing commitments. So how will consumer-facing applications generate the revenue necessary to sustain AI-powered services?

February 15, 2025

The Future of AI ROI Lies Beyond Subscriptions

GenAI is growing at an astonishing pace, unlocking new possibilities in productivity, creativity, and problem-solving. But as these platforms scale, one critical challenge is coming into focus: how do you make AI profitable in a way that works for both businesses and users?

March 1, 2025

How Micropayments Can Unlock GenAI’s Full Potential

The rise of GenAI has been nothing short of revolutionary, but its future hinges on a critical shift in how it is monetized. Fortunately, there’s an alternative that aligns with how users actually consume AI: flexible, small payments.

March 15, 2025

Pay-As-You-Go Moves Users — and Revenue — Past the AI Paywall

With new GenAI tools popping up every minute, it’s harder than ever to get users to commit to yet another recurring payment. But guess what? Pay-as-you-go solves this!