Google has launched Offerwall, a new monetization surface in Google Ad Manager that gives users flexible options to access content - such as watch an ad, answer a survey, or make a small payment. Supertab is proud to be part of the launch in beta as a monetization partner.

This is a major step toward next-gen monetization - giving publishers, creators, and AI platforms a new way to earn from the 98% of users who don’t subscribe, without friction or disruption. Publishers using Offerwall have seen, on average, a revenue uplift of 9%.  

What Supertab Adds

Supertab is designed to work alongside existing models. It complements both advertising and subscription revenue, giving publishers a third path to monetize users who would otherwise bounce. 

Supertab is built for moments when users want access fast, without the commitment. With our tab-based model, users unlock content, tools, or features instantly and only pay once their tab reaches $5. There’s no upfront friction - value comes first, payment follows.

Now integrated with Offerwall, Supertab lets you:

• Add time-based access passes to articles, media, or tools
• Drive new revenue with zero code changes
• Combine rewarded ads and pay-as-you-go purchases in one smooth UX

What’s Next

With Supertab inside Offerwall, any Google Ad Manager publisher can launch user-centric payments in minutes. No code. No redirects. No disruption.

If you’re a publisher, developer, or GenAI builder looking to monetize occasional use, premium content, or premium tools - now you can. Just configure Supertab in Google Ad Manager and go live in minutes.

‍You can learn more about Supertab and the Google Offerwall here.