We’re excited to share that Supertab is now live in Japan through a new partnership with FourM Inc., one of the country’s leading media technology and monetization companies. This marks a major step in Supertab’s global expansion and introduces Japanese publishers to a simpler, more flexible way to earn from their digital content - aligned with how users actually want to pay for value today.

For years, digital publishers have been stuck between two imperfect models: advertising and subscriptions. Ad revenue continues to shrink under the weight of privacy changes, ad-blocking, and audience fatigue. Subscriptions help retain loyal readers but exclude the majority - those who visit occasionally, explore, and want to pay only for what interests them most.

‍Supertab bridges that gap. Our platform makes it effortless for users to access content on demand through one-click micropayments or by choosing to view a relevant ad - all without sign-ups, friction, or long-term commitments. With Supertab now in Japan, we’re opening a third revenue stream for publishers and giving users exactly what they’ve been asking for: flexibility, choice, and control.

This partnership brings Supertab’s model directly into Japan’s established digital ecosystem via Google Ad Manager’s Offerwall. That means Japanese publishers can activate Supertab with no custom development or backend work - it’s simply switched on inside Google’s familiar environment. In minutes, they can start monetizing per-article or per-content access alongside their existing ads and subscriptions.

From FourM, we heard a clear message: many Japanese publishers are looking for sustainable new monetization paths. As one of the region’s most trusted ad tech and publisher-support companies, FourM understands the challenges digital media faces - declining CPMs, tightening privacy rules, and reader resistance to paywalls. They see micropayments as a way to bridge that gap: creating new, incremental revenue without alienating casual readers.

For Supertab, this partnership is more than market entry. It’s an extension of our mission to make content access fair, simple, and aligned with real user behavior. Around the world, we’ve seen how microtransactions turn one-time visitors into repeat readers and casual audiences into meaningful contributors to a publisher’s business. Now, with FourM and AnyMind Group, we’re bringing that same opportunity to Japanese publishers at scale.

The integration is already live through Google Ad Manager’s Offerwall, allowing media companies to test it instantly, measure performance, and expand as they see fit. The model is low-risk and high-flexibility - ideal for publishers who want to innovate without heavy investment or disruption.

We believe the next phase of digital media growth lies in balance - giving users freedom to choose while ensuring creators are rewarded for the value they deliver. Japan’s dynamic media landscape is the perfect place to show what’s possible when those goals align.

Supertab is now live in Japan - and we’re just getting started.

To learn how Supertab can help your business monetize smarter, visit www.supertab.co or reach out to our partnerships team.