Media Events is a digital publication launched by Drew Millard, author of How Golf Can Save Your Life and former editor at Vice and The Outline. The site covers the intersection of music, internet culture, and politics - offering sharp commentary for a highly engaged online audience.

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The Challenge: Turning Loyal Readers into Paying Customers

Millard brought an existing following from years of writing and editing, but he knew from experience that converting loyal readers into long-term subscribers is notoriously slow. Traditional paywalls often demand monthly commitments that deter casual readers, especially for new publications still proving their value.

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The Solution: A Simple, Low-Friction Paywall

To accelerate monetization without alienating readers, Media Events integrated Supertab’s one-click pay-as-you-go paywall. Instead of locking content behind subscriptions, visitors could pay just $1.00 for 24-hour site access. The approach combined transparency with minimal friction - giving curious readers an easy way to support the site without long-term obligations.

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The Results: 11% of Visitors Became Paying Customers

The impact was immediate:

• 11% conversion rate - compared to an industry average of just 0.2%.
• $89 eCPM - for every 1,000 visitors, Media Events earned the equivalent of $89.
• Repeat engagement - the simplicity of Supertab’s tools helped drive organic return visits and additional purchases.

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‍Supertab’s low barrier to entry helped me build a paying readership much faster than I otherwise would have, and the transparency its tools offer have helped engender organic repeat customers.

‍Drew Millard, Founder, Media Events 

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Why Supertab Made the Difference

For independent publishers, building sustainable revenue typically means years of audience cultivation before subscription growth takes off. By adding Supertab’s microtransaction-based access model, Media Events proved that even new publications can generate meaningful revenue from day one - converting casual readers into paying supporters quickly and sustainably.

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Ready to See It for Yourself?

Supertab is helping companies like DeepakChopra.ai unlock new revenue streams, serve more people, and prove that flexible, user-friendly access is the future of digital monetization.

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