“AI is changing everything - including how we pay for what we use.”

That’s the core message in our latest piece in AI Journal, Why AI Makes Micropayments Essential for Publishers and Creators. As the article explains, generative AI has introduced a new paradox: the more people use it, the harder it becomes to monetize. Each interaction costs real compute power, but legacy models like ads and subscriptions simply don’t fit how users engage with AI-driven content. Most people don’t want to commit. They want to access what they need, when they need it.

Micropayments solve that tension. They bridge the gap between free access and long-term commitment by letting users pay for value, not promises. For publishers and creators, it’s a way to re-engage the 97% of audiences who read, listen, or watch - but never subscribe. For AI companies, it’s the missing revenue layer that makes usage sustainable at scale.

At Supertab, we see this shift every day. As content becomes more dynamic and intelligent, monetization must follow suit: flexible, transparent, and user-first. AI is teaching us that the future of media won’t be built on paywalls, but on seamless, per-use access that mirrors how people already think and act online.

Read the full piece in AI Journal here.

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