People often ask us why we created Supertab. What was the problem we were trying to solve?

That’s the big question. And it also explains why we exist. For content providers, publishers and even for AI companies, it is becoming increasingly hard to make money via the traditional avenues of ads and subscriptions. Ads are losing efficacy due to shifts in privacy and regulations, and then there are adblockers who erode the margins even more. As for traditional subscription models, they only convert 0.5% - 2%, which is a tiny fraction of the audience, and repel the rest. 

But we are only speaking about the supply side. What about all the people out there? For the consumer, the user experience on the web is kind of broken. People want to consume a lot but won’t subscribe. They expect everything to be cheap, fast and easy. 

We saw a way to build a model that takes monetization from friction to flow. Something that’s user-centric and makes money for content providers. It had to be built with the user and their way of consuming on the web in mind, while respecting the needs of content providers. 

We had to answer two main questions:

As a consumer, how can I buy, within seconds, in a way that gives me options? As a content provider, how do I seamlessly take customers through the journey from user to buyer to subscriber? 

Supertab lets users start a tab without providing payment details in advance, and access what they want within seconds. We bundle microtransactions into a single, frictionless tab. You pay as soon as the tab reaches a threshold. Our patented aggregation model makes pay-as-you-go work across websites and platforms.

It’s aligned with how people actually behave online: fast, curious, and non-committal. It’s also a funnel, not just a revenue tool. Many users begin with one-time access and end up subscribing - because they choose to, not because they have to.

Why is this special? Traditionally, it would have resulted in numerous small transactions that are costly and impractical to process. Just try processing a 25 cent transaction today. Supertab’s patented aggregation model solves this by bundling these microcharges into a single tab that spans across websites and platforms, allowing businesses to offer flexible, usage-based billing without losing profitability. 

Our platform is built to capture revenue from the 98% of users who never subscribe. Without forcing commitment or compromising experience. Supertab is next-generation, user-centric monetization.

And the problem is only getting bigger. With AI becoming part of our daily lives, influencing everything from content creation to content discovery and content access, it is set to massively impact traditional revenue generation. People don’t search anymore - they find. There is not much surface to serve ads, and traditional ad revenues at $1-3 CPM simply don’t cover the processing cost along with a healthy margin. Plus, the 98% who won’t subscribe, still generate cost with every AI query. Here is where easy pay-per-use and direct-to-consumer models shine. 

Whether it’s a person buying content, or asking a question to an AI bot, or whether it is an agent transacting with another agent, Supertab handles these transactions, bundling small payments into a single, frictionless tab. Providing a simple way for people to buy access to only what they want is going to be a third monetisation model next to ads and subscriptions. 

If you’re ready to monetize your content the right way, explore Supertab today and discover smarter ways to turn engagement into revenue, one click at a time.